Arlène Pouw

After a career of many years as a marketing manager for multinationals, I took the plunge to start my own business. Sports and health have always been central to my life. Add to that my passion to coach people and you get 1 + 1 = 3.

I grew up in the Netherlands and have lived and worked in Germany, Belgium, Malaysia, America, and Qatar. This gave me the opportunity to learn from many cultures and to reflect this on my own lifestyle. I take all these experiences with me in my personal approach to bring out the best in you in the field of mental and physical fitness, appreciating the different backgrounds we all have. My expertise is in the field of:

  • Swimming (any level)
  • Strength and condition training
  • Body weight exercise
  • Flex and stretch exercises
  • HIIT, TABATA, Boot Camp Style
  • Finding the right balance between nutrition and exercise that fits within your lifestyle.


"Living life to the fullest, and empowering the people around me!"

During my childhood in Rotterdam and Pharmacy studies in Groningen I was always surrounded by sports and health. I swam competitively at a Dutch national level and practiced ballet for over 18 years. Every day of the week was at least 1-2 hours of exercise. Once working life started, I realised that staying fit was no longer a given, during different stages of life. Whether it's the start of a career, a relationship, children, moving house, etc, etc... life is unpredictable! This made it easy to find excuses not to keep fit!

In 2020, during my sabbatical in Qatar, I focused again on sports and health. I obtained my international certification as a Personal Trainer level 3 and Nutritionist with International Fitness Alliance (IFA) and quickly started getting clients. I coached them to reach their fitness goals in the gym and pool and create awareness about their diet and lifestyle routines. The personal contact with my clients gave me a lot of new energy, because I could exercise myself and enabled others to join me. 

In 2021, I decided to leave corporate life after 15 years and take the plunge to start my own business. My interest and passion for coaching people to lead a fit and healthy life outweighed my career as a strategic marketing manager. Understanding customer needs and translating that into actions is my expertise. Time to also apply this in my personal life back in the Netherlands! 

So...from the sand dunes in Qatar, to the dunes in Scheveningen, I look forward to meeting you in my studio. My goal is achieved if I have been able to make a difference in your fitness journey, by creating efficient and practical long-term lifestyle routines that suit you at all times.

Do you want this? Then contact me!