~ Know Yourself • Grow Stronger ~

Who am I

I’m Arlène Pouw, a certified Medical Personal Trainer, Nutrition Coach, and Lifestyle Coach based in The Hague, close to the beach and dunes of Scheveningen. I help people become stronger, healthier, and more energised—both physically and mentally.

Before starting my own coaching business, I spent many years building an international career in strategic marketing. Throughout that journey, health, movement, and wellbeing remained a constant passion. Combining that passion with coaching people felt like a natural next step.

Having lived and worked in the Netherlands, Germany, Belgium, Malaysia, the United States, and Qatar, I have experienced a wide range of cultures and lifestyles. These experiences have shaped my personal approach and taught me that there is no one-size-fits-all solution when it comes to health and wellbeing.

My goal is simple: to help you discover what works for you and create healthy habits that fit your life.

"I believe that movement is one of the most powerful tools to build strength, confidence and balance in life."

My Mission

My mission is to help you build a strong foundation for long-term health and wellbeing.

Through personalised training, practical coaching, and sustainable lifestyle changes, I help you improve your strength, mobility, balance, and overall quality of life.

I believe lasting results come from realistic habits that fit naturally into your daily routine—not from quick fixes or perfection. Together, we create an approach that supports your goals and helps you feel your best, both now and in the future.

"Live life to the fullest and emPOUWer the people around you."

My Commitment

Everyone has their own story, goals, and pace. That's why I don't believe in one-size-fits-all solutions. By gaining a better understanding of yourself, your habits, and what your body needs, we create the foundation for lasting change.

This is what you can expect from working with me:

Personalised guidance. You are always at the centre of the process. Together, we create an approach that fits your goals, lifestyle, and individual needs.

Practical and realistic. We focus on achievable changes that fit into your daily life and can be maintained over time.

Movement as a foundation. Movement is at the heart of my approach. Whether your goal is to become fitter, stronger, more energetic, or more confident, we'll find a way that works for you.

Positive and supportive coaching. With attention to technique, safety, and enjoyment, I help you move forward step by step—always focusing on what is possible.

For every body. Whether you're recovering from an injury, managing physical changes such as menopause, dealing with joint complaints, or simply looking to become more active, we'll find an approach that suits you.

My mission is completed if movement becomes a natural, enjoyable, and sustainable part of your life—so you can feel stronger, healthier, and more confident, both physically and mentally.

"Strength begins with understanding yourself."

My Story

Health and sports have always played an important role in my life. Growing up in Rotterdam, I competed in swimming at a National level and spent more than 18 years practising dance and ballet. Later, I studied Pharmaceutical Sciences in Groningen, where my interest in health, the human body, and analytical thinking continued to grow.

Like many of my clients, I have experienced how challenging it can be to stay fit and healthy while balancing the demands of everyday life. Work, relationships, children, moving home, injuries, and other life events can easily push self-care into the background. That's why I believe a healthy lifestyle is not about perfection, but about finding an approach that works for you and your life.

During a sabbatical in Qatar in 2020, I decided to follow my passion for health and movement. I earned my qualifications as a Level 3 Personal Trainer and Nutrition Coach through the International Fitness Alliance (IFA) and began coaching clients. The energy and fulfilment I gained from helping others was so rewarding that, in 2021, after fifteen years in international business, I chose to follow a new path as a personal trainer and coach in the Netherlands.

Building on my background in pharmaceutical sciences and my fascination with the human body, I later specialised as a Medical Personal Trainer through Start to Move. This allows me to support people dealing with injuries, physical limitations, or other health challenges through a safe, personalised, and sustainable approach.

Today, I combine my knowledge of training, nutrition, lifestyle, and wellbeing with personal attention and genuine commitment. My goal is not only to help people become stronger and fitter, but to create healthy habits and routines that support lasting health, energy, and balance.